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September 30, 2015

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Rule#2: 'What would Dennis do?'

May 1, 2017

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June 25, 2014

My Dad was an adman and renowned for his ability to look at something and see what was there, what wasn’t there and, more importantly, what shouldn’t be there.

He would look at a page of print (we are talking 60s / 70s) and decide what to take out because he knew the...

June 17, 2014

It's one thing to have what, on the surface, looks like a brilliant idea BUT you need to ask what's wrong with it? What have you missed? So...what could be the fatal flaw?

June 15, 2014

It may sound really obvious, but one of the biggest mistakes businesses make is constantly searching for the next idea without clearly knowing what it is they need that idea for. In the quest of hunting down the next brilliant idea, whether big or small, disruptive or...

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